Excel: Front Cover & Contents page.

Here are the contents page and front cover i created for my Excel magazine:



Film Language: Cinematography.

Extreme Long Shot:
It is used to show a large amount of landscape in a scene around the character/s involved. Extreme Long shot is also known as an establishing shot. It is when the camera is at its furthest distance away from the subject. People would use this shot to open up a scene in a movie so the audience start to figure out the plot due to the choice of location.

Long Shot:
A long shot (Wide shot/Full shot) typically shows the the character involved in the scene and usually shows the characters surroundings. It usually shows the character feet upwards.

Medium Long Shot:
In an medium shot the characters involved are shown knees upwards. This starts to show more of the character and less of the surroundings.

Mid Shot:
The characters involved in a mid-shot are shown from waist upwards, again starting to show more the character, it's also starting to show an increase in tension.

Medium Close Up:
Starts to show more of the character and less of the enviroment. This usually shows the characters chest upwards. Again this show the increase amount of tension the character could be going through, in the scene that there in.

Close Up:
Shows the character, now with no enviroment, this is usually shoulder upwards. This is used to show the increasing tension between the characters in the scene.

Extreme Close Up:
Extreme Close Up, shows only the characters face (No Enviroment Included). This helps showing characters facial expresions, and again Tension.

High, Low Angle, Dutch Tilt:

• High Angle: Shows the character having a low status, showing the character could be possibly under threat.
• Low Angle: Shows the character having a high status, this also shows dominance and power that the character could have.
• Dutch Tilt: Shows confusion in a scene.

Pan & Tilt:

• Pan: When it stays on one point and usually shows the characters point of view.
• Tilt: Where you move the camera up and down, but still showing the characters point of view.

Tracking, Dolly, Crabbing:

• Tracking, Dolly, Crabbing: Is when the camera is on a track, this is usually used in a chase scene, as you are following the character.

Crane:

• Crane: Is when the camera freely moves in a scene, it moves left to right, up and down at one time.

Media: Codes, Conventions, Target Audience and Genre.

Target Audience
In advertising/marketing a target audience is a specific group of people within the target market, the target audience is important because it helps to sell the item you are promoting. Target audiences are put into catergories for example: Age group, gender and marital status. When marketing to your audience you have to become familiar with you target market, because otherwise your item won't sell.

For example:

• Old female teenagers to middle aged women like to buy fashion magazines because they like to keep up with the latest fashion and whats hot for each season, they would buy magazines like 'Vogue' and 'Glamour'.
• Young male adults upwards would buy magazines like sport because this is more interesting to males as they like to keep up with the latest transfer news and keep up-to-date with their favourite football team, they would buy magazines like sky sports magazine.

The reason why magazines attract different target audiences is because of the way they are presented to the reader e.g colour, the pictures they use (example: Vogue would use a famous model/actress and sky sports would use a famous footballer/athlete), size fonts and headings.

Genre
Genre is the term for any catergory of film, game and music. In the film industry genre refers to the similarities in which a film is constructed. Film genres can be catergorized in many ways, there usually catergorized by there setting, moods, theme topic and format etc. One more way they catergorize there films is by their target audience. It gives more variation. It also work the same in games and music. 
Examples:

• Film: Romance, sci-fi, action, thriller, western and comedy.
• Games: Action, adventure, racing and sport.
• Music: Rock, R n B, pop, classical, metal and musical.

Conventions
Conventions in genre means the specific setting, roles, events and values that define an individual genre. For example take the genre horror, in this genre you typically see a blonde hair girl and a murderer wearing a mask. Another example is sci-fi, in this genre you see spaceships and aliens.

Codes
Codes are used to show a way of conveying meaning to the audience. Codes are split into two catergories: Technical and symbolic. Technical codes are all ways in which the equipment is used to tell the story e.g: Camera work. Symbolic codes refer to the objects used in a film e.g: setting, body language, clothing and colour.

Why i chose media

I chose media because i would really like to work in the media industry in the future! :)